TOURISM DEVELOPMENT

ZAMBIA

Shiwa Program Development

 

The expansive Shiwa estate embraces not only the mansion, but also a lodge at Kapishya Hot Springs, and a smaller estate home at the Mpandala Farm. Shiwa Safaris is operated out of Kapishya Lodge. Renovation of five bedrooms in Shiwa House were ready to take guests in July of 2001. Seven more bedrooms are scheduled for renovation in the future. The request to visit the estate to look at the area and its possibilities, specifically as they would relate to tourism development of activities and special interests. It was suggested to include a visit with Chief Mukwikili of the local Bemba village to discuss the possibility of using and training local village people, since the owners view any tourism development in the area as a joint venture between Chief Mukwikili and Shiwa and wish for the village to benefit.

The owners projected a minimum of two years for the development of a game ranching operation suitable for big-game hunting. With the renovations under way for Shiwa House it is assumed that tourism activity will, in part, fund the game ranching operations. Until hunting can be offered as an activity, Shiwa needs to develop other activities in the Adventure Tourism and Specialty Tourism markets to be able to offer Shiwa as a destination. Hunting is not an activity that falls in the domain of the Adventure Traveler. It requires target marketing as a specialty. Based on available options and dependent on the caliber of local resources, it wads recommended that the Specialty Tourism markets be developed, not only to fill the gap until hunting can be made available, but also to augment the hunting activities for those tourists who travel with none-hunting spouses and friends.

 

RESOURCE INVENTORY

 

Special Interest Activities

Birding, Reptiles and Mammals

Orchids, Trees, Flowers and Water lilies

Butterflies and Plankton

Rock Paintings

Medicinal Herbs

 

Fishing and Hunting

Fishing expeditions in dugouts

Hunting, Bird Shooting

Adventure Travel Activities

Hiking, Walking, Photography

River Rafting, Kayaking

 

General Interest Activities

Village and Farm visits

Ceremonies, Weddings, Religious practices

Musical Instruments, Masks and Costumes

Stories, Story telling

While interest was expressed in the involvement of local women through the development of crafts, it does not appear that this has short-term possibilities. There are little or no indigenous crafts, in either woodcarving or basket weaving, and efforts to teach such crafts, as well as painting, have not produced quantifiable results. The meeting with Chief Mukwikili further confirmed that craft development would require long-term involvement from volunteers such as provided by the Peace Corp. The suggestion that maybe ceremonial masks, costumes and musical instruments can be developed into a profit generating industry was of much interest to the Chief, not only for its viability, but more so as an opportunity to revive interest in the ethnic ceremonial and religious practices. The suggestion to compile local stories into a booklet for publication, was also received by the Chief with great interest for its income possibilities.

Chief Mukwikili elaborated on the problems facing his village, among them, inconsistent government funding, communication and transportation constraints, and decentralization of the community. Previously government provided fertilizer for agriculture has been abandoned, forcing people to move, cut and burn, and move again to repeat the cycle, to produce potash for fertilizer. The Chief expressed concern about this decentralization and the problems it causes. In discussing the available activities for tourism development, he saw no problem with the proposal to use the skills of local people and build on them to train tourist guides in various specialties. He stated that the strength of the community lay in the respect the people have for their Chief and their willingness to respond to his objectives.

The Chief made available a copy of The Constitution for Mukumbi Development Trust, a charter he developed to help his community. Lack of funding prevented him from taking the project beyond the development of the Constitution. While he welcomed the suggestions for guide training, he stressed that in any joint venture project with Shiwa, contributions to the clinic, schools and orphans needed to be guaranteed. It was proposed that guide earnings paid by foreign tourists would far exceed local income expectations and that excess earnings could be paid into a trust to contribute to the schools, clinic and orphans, as well as provide funds for ongoing and specialty training. A partnership between Shiwa and the Chief already exists, in which the Chief donated 6000 hectares of land to the development of the game ranching project. 

In a subsequent meeting with the client great interest was expressed in the two-year scout-training project observed in Kasanka National Park. He noted that such a program is also offered in Luangwa National Park and that scouts for the hunting program could be trained at Luangwa. He agreed that the game park could eventually provide its own training school and programs for scouts.

Recommendations made:

  1. Determine the tourism market to be targeted and define the activities to be developed to cater to that market.
  2. Research the market and determine the accommodations and meals pricing levels, consistent with the standards of comparable facilities.
  3. Define the resources available to the clients in the tourism market to identify the most likely target region for the development of a marketing plan.
  4. Form a partnership or joint venture with Chief Mukwikili in order to prepare requests for technical and financial assistance that accommodate both objectives for tourism and rural development.

 


 

Home PageProfileTourism DevelopmentSponsored Events  
Destination PromotionsPast EventsLink Sites


For more information contact: cquarterman@atpromo.com
Copyright © 1997
Last modified: October 30, 2004